Referencing the Broadband Forum

Using the 'Member of the Broadband Forum' Logo

The Broadband Forum is pleased to provide all members with the following Broadband Forum Member logo. All member companies of the Broadband Forum are encouraged to use this logo on your corporate website.

To download the Broadband Forum Member logo, please click below:
EPS format
JPEG format

Please note all logos may be reproduced only as submitted and may not be altered in any way.

Referencing the Broadband Forum Name or Its Work in Your Company Promotions

External Documents

In all external documents, the full Broadband Forum name should be initially used, with subsequent references can be shorted to BBF within the document.

General TR and MR References

The Broadband Forum works to empower the industry with technical specifications and best practice recommendations to improve our industry's ability to succeed. Market adoption of Broadband Forum Technical and Marketing Reports is a key step in achieving that goal. As manufacturers and service providers incorporate TRs and MRs into their business practice, many will want to externally promote their adherence to the Forum specifications in trade, industry and general PR activities. The Broadband Forum supports and encourages this type of external endorsement of our collective work initiatives.

Broadband Forum Certification Program

To advance the goal of faster and more cost effective service rollouts, the Broadband Forum is launching a groundbreaking certification program designed to verify adherence to critical IP/MPLS, broadband and digital home/business specifications. These technical specifications address areas of vital importance to the networking industry. These newly released as well as future certifications offered through the Broadband Forum Certification Program are driven by market requirements.

Each company that participates successfully in the Certification Program will receive a certificate and a report with details that can openly be shared and promoted to the industry. Each certification will be associated with a specific test suite that can also be referenced.

For Example:

The Kazoo 8000 family of products have been Broadband Forum BBF.248 certified.

Non-Certification Interoperability Events

For the traditional closed door plugfests and interoperability events, it is important to avoid industry confusion by referencing our work in terms that suggest certification. Some examples of preferable references are provided here, but members are free to use other wording which has a similar spirit:

• The Kazoo 222 modem is based upon specifications in Broadband Forum TR-099.
• XYZ Inc. has adopted the Broadband Forum TR-099 specifications in the design of its Kazoo 222 modem.
• Broadband Forum TR-099 specifications are implemented in the Kazoo 222 modem.
• The Kazoo 222 modem is designed to the specifications in the Broadband Forum TR-099.
• As a principal member of the Broadband Forum, XYZ Inc. contributed to the development of Broadband Forum TR-099 and had applied these specifications in its Kazoo 222 modem.

Some examples of STRONGLY DISCOURAGED references include:

• The Kazoo 222 modem is the first DSL modem to implement Broadband Forum TR-099.
• The Kazoo 222 modem is approved according to Broadband Forum TR-099.
• The Kazoo 222 modem is the only DSL modem conforming to Broadband Forum TR-099.
• The Kazoo 222 modem is endorsed by TR-099 from the Broadband Forum.
• The Broadband Forum has approved/endorsed/certified the Kazoo 222 modem.

As noted before, promoting the adoption of Broadband Forum specifications is something that we all celebrate. The Forum is pleased to work with companies to help promote TR and/or MR adoption. We look forward to working with you in the future, as we all strive to develop the full potential of the broadband market.

If you have questions or concerns on how to reference the Forum, please contact Laurie Gonzalez (Office: 770-761-9300 or laurie@broadband-forum.org).

Promotional Materials Associated with the Independent Test Lab (ITL) Program

The Broadband Forum has made it a priority to develop testing plans to help stimulate a healthy interoperable DSL equipment market. As a part of our efforts, the Independent Test Laboratory (ITL) program was created. As products successfully complete testing at these labs, the Broadband Forum is pleased to support vendor announcements of qualification. Some simple suggestions are listed below to help avoid industry confusion regarding the qualification program:

• The Broadband Forum encourages vendors with products that pass qualification testing, to promote these results with prospective customers and service providers. In their promotion though, vendors may not use the testing report for competitive advertising or to claim Broadband Forum certification or other approved status in the market.
• Only the vendor party that paid the ITL owns the test report, and has the right to promote its products qualification.
• The laboratories shall not publish or otherwise disclose the results of the test report.
• It is important to note that the ITL program does not represent certification approval of devices.

Upon successful completion of testing, the following statement would be appropriate to be released by the vendor:

"On {enter date}, we are pleased to announce that [Enter product name, and model number, and software version] was tested at {enter lab name} against [Enter product name, and model number, and software version] according to Broadband Forum Technical Report [Enter applicable Broadband Forum approved test plan number] and demonstrated to pass the overall interoperability performance and functional requirements."

Example: "On August 25, 2005, we are pleased to announce that World Tech's 2425 DSL modem v1.8 was tested at Buffalo Chip Lab against the Shamrock 2525 DSLAM, v6.4 according to Broadband Forum Technical Report (TR)-067 and demonstrated to pass the overall interoperability performance and functional requirements."

To note anything in addition to the preceding statement in any collateral we encourage you to contact Laurie Gonzalez (Office: 770-761-9300 or laurie@broadband-forum.org) to assist you with appropriate content development.

As noted before, promoting the adoption of Broadband Forum specifications is something that we all celebrate. The Forum will work with each member to help promote successful completion of testing. We look forward to supporting you, as we all strive to develop the full potential of the broadband market.