Marketing Program

To view our Marketing Work in Progress, please click here. Members only

To view the 2010 Marketing Plan, please click here.

Our Mission

Be a catalyst to our industry; deploying resources to educate, liaise and promote options and solutions, championing industry cooperation and expediting broadband growth.

Objectives

• Drive and track Broadband Forum Technical Report and Release adoption
• Foster industry collaboration
• Enhance our member participation & satisfaction
• Strengthen Broadband Forum reputation
• Attract new Forum members
• Create Positive Industry Buzz- motivating end user confidence

What Do We Produce?

• NEW!  Video Overviews of Technical Work
• White Papers aka Marketing Reports
• Press Releases
• Bylines in industry publications
• Tutorials
• Speaking Events - Ambassadors
• Tradeshow Education Booths and Public Technology Showcases
• Web content

Always Developing New Opportunities

There are two sequential marketing tracks at each meeting:

Market Communications, ie MarCom (shows, website, Ambassador ops, etc)

• Tactical & logistics
• Event/project oriented
• Results tracking

Strategic Marketing (big picture, industry assessment/work alignment and stimulation)

• Focus on developing new lines of work within our Forum scope
• White Paper development
• Market vision, next gen etc
• Interactive or visionary presentation driven
• Industry discussion panels (cooperative efforts with external SDOs)

New market segments being explored this year:

• IPTV vs Internet TV Requirements
• Broadband Business Solutions
• Addressing Evolving Consumer Electronics Requirements
• Empowering Mobile Backhaul; Management, Interconnect of Wired/Wireless and QoE

Why Should your Marketing Team Participate?

Expedite Market Expansion

• Positive White Papers that provide Best Practices and establish Common Solutions
• Build Positive and Interactive Statistics/Analyst Relations

Corporate Recognition

• Opportunities to link Your Company Name or Products to Successful Technical Reports
• Branding and Product Placement at Tradeshows
• Editorial Mentions or Quotes from your Executives
• Website Promotion of your Logo, links and Active Employees

Company Branding Opportunities

• Executive Speaking Opportunities
• White Paper editorship
• Ambassador, Corporate Recognition on Website & Slides

Employee Education

• Technology Updates and Tutorials - keeping your staff on the cutting edge
• Market Trend Analysis

Networking

• Forum Meeting/Event Sponsorship & Corporate Branding Opportunities
• Onsite Networking during meeting

Stay Informed

• To contact the Marketing Lead Team, please click here.
• To see updates on upcoming events and opportunities, please click here.
• To view our marketing liaisons with other bodies, please click here.
• To join the Broadband Forum, click here.
• If your company is already a member, but you would like to be added to the Marketing Team mailing list, please email your request to info@broadband-forum.org.