2023.10.25 – Value-added services will deliver greater customer experience, new report reveals
Value-added services will deliver greater customer experience, new report reveals
2023.10.25 – Technology Reseller News
October 25, 2023 – Most broadband service providers plan to introduce technology which automatically directs greater bandwidth and lower latency to the services being used by customers, says a new report.
The research – published today by Omdia in conjunction with Broadband Forum and sponsored by Axiros, CommScope, F-Secure, Friendly Technologies, Incognito Software Systems Inc., and Nokia – reveals nearly three quarters (72%) of telcos interviewed have identified broadband application prioritization as a key focus. This is to meet the growing demands of high-bandwidth applications (like video streaming or gaming) and to deliver improved Quality of Experience (QoE) for homes and businesses.
“In the future, delivering a great broadband experience will be less about speed and more about providing value-added and tailored services to the end customer,” Broadband Forum Vice President Strategic Marketing and Business Development Craig Thomas said. “Open standards can deliver the sort of service-aware and application-appropriate network capabilities that can help providers improve their products and provide customers with greater user experience.”
While many broadband service providers are already offering value-added services related to basic connectivity, over the next 12 months and beyond, service providers said they will look to offer additional premium services beyond those related to the connection itself. This includes home security, working from home packages, energy management, and IoT enablement through Matter. Home broadband, Wi-Fi speed and reliability guarantees, and speed testing/diagnostics were among the most popular value-added services telcos plan to offer, with more than 60% of respondents stating they had already deployed these. Managed Wi-Fi, premium customer support, voice assistants, and cybersecurity also feature heavily in the responses.
For Press and Analyst inquiries, contact Proactive PR at broadbandforum@proactive-pr.com
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