2024.01.01 – The Future of the Connected Home Adding Value to Broadband QoE
The Future of the Connected Home Adding Value to Broadband QoE
Pipeline – 2024.01.01
The number of high-bandwidth applications, such as video streaming, remote working, and gaming, have multiplied within the home. In turn, broadband service providers have been called upon to differentiate their service offerings and effectively deliver a high-quality broadband experience for the end-user.
Many service providers are ready to move beyond reliable connectivity and speed. They are collaboratively turning their attention towards the adoption of broadband value-added services (VAS) to enhance the customer experience.
According to a new report by Omdia and the Broadband Forum, nearly three quarters of the 111 global broadband service providers (BSP) surveyed have identified broadband application prioritization as a key focus in the future of the managed smart home. This is because consumers are becoming increasingly aware that higher speeds and bandwidth are not enough to enjoy the full potential of their devices and services within the home. They are looking to pay and subscribe for broadband packages that include VAS and applications that help maximize their broadband experience with an element of control.
A Win-Win for the BSP and Customer
The responsibility of broadband service providers is to satisfy their customer needs. One of the main challenges they face when managing the connected home is catering to the wide spectrum of devices it brings with it. Consumers expect their service providers to deliver on the concept of the smart home, whilst at the same time guaranteeing reliable, fast broadband services with the appropriate QoE that the applications they individually use demand.
For Press and Analyst inquiries, contact Proactive PR at broadbandforum@proactive-pr.com
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