New Revenue Streams Abound As Connected Homes Accelerate
Jason Walls – Broadband Forum, QA Cafe
2020.04.21 – IoT Agenda
‘As consumers bring more connected devices into the home, service providers will have a real opportunity to capitalize on this growing market. Expected to rise to a global market share of 53.45 billion dollars by 2022, the connected home is developing along with the advent of IoT, according to Statista. This increase interest in the connected home has begun to reshape the relationship between the service provider and consumer and provide an opportunity for monetization, though not without challenges.
Consumers are increasingly expectant of their service providers to deliver on the concept of the smart home, whilst at the same time guaranteeing high-quality, fast, broadband services. However, providers also have to navigate the network security challenges of the connected home, all while ensuring their business models and strategic guarantee competitiveness against the likes of Amazon or Google to consolidate their position as the go-to connected home provider of choice.’